As an Associate Professor, I bring more than ten years of expertise in teaching, research, and program management within the realms of information and communication sciences, public relations, digital journalism, and advertising. I earned both a master’s degree and a Ph.D. from Aix-Marseille University. I recently became coordinator of the communication program at the University of Kalba. My research findings have been published in international journals indexed in Scopus. Moreover, I have developed proficiencies in HR management and communication, leveraging these skills to bolster the commitment and investment of my faculty members and team, guaranteeing a superior standard of teaching and research. Research, teaching, creativity, collaboration, leadership, and critical thinking are among my core competencies. I am dedicated to promoting strategic communication and public relations in the MENA region while cultivating excellence, diversity, and social responsibility in academia.