Dr. Riadh Jeljeli

Associate Professor

Biography

As an Associate Professor, I bring more than ten years of expertise in teaching, research, and program management within the realms of information and communication sciences, public relations, digital journalism, and advertising. I earned both a master’s degree and a Ph.D. from Aix-Marseille University. I recently became coordinator of the communication program at the University of Kalba. My research findings have been published in international journals indexed in Scopus. Moreover, I have developed proficiencies in HR management and communication, leveraging these skills to bolster the commitment and investment of my faculty members and team, guaranteeing a superior standard of teaching and research. Research, teaching, creativity, collaboration, leadership, and critical thinking are among my core competencies. I am dedicated to promoting strategic communication and public relations in the MENA region while cultivating excellence, diversity, and social responsibility in academia.


Education
  • Ph.D. in Information Sciences, 2014, Aix Marseille University, France.
  • M.Sc. in Information Sciences, 2002, Aix Marseille University, France.

Areas of Experties
  • Teaching
  • Research Promotion
  • Academic Program Development
  • Team Leadership
  • Coordination Activities
  • Academic Accreditations
  • Students Engagement

Researches Interests
  • Public Relations
  • Strategic Communication
  • Social Media Analytics
  • AI and Public Relations
  • Reputation Management

Publications
  1. Farhi, F., Jeljeli, R., Boukhenoufa, A., Mallek, M., & Lassouane, K. (2024). Visualization acceptance among the data journalists in the United Arab Emirates: A structural equation modeling-based study. Online Journal of Communication and Media Technologies, 14(4), e202447.
  2. Jeljeli, R., & Farhi, F. (2024). PR Leadership and Immersive Environment in Metaverse Technology Adoption: The Mediation of Horizon Workrooms and Embodied Social Presence. In Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity: Education, Sustainability and Women Empowerment (pp. 377-387). Singapore: Springer Nature Singapore.
  3. Jeljeli, R., Farhi, F., Setoutah, S., Lagha, F., Mohsen, M., & Mallek, M. (2024). The role of artificial intelligence and public relations in reputation management: A structural equation modelling-based (SEM) study. International Journal of Data and Network Science, 8(3), 1815-1828.
  4. Setoutah, S., Jeljeli, R., Farhi, F., Mallek, M., Hassan, D., & Selim, N. (2024). Role of Two-Way Asymmetrical Communication in Sustaining Public Relations. Emerging Science Journal, 8(3), 1136-1152.
  5. Farhi, F., Jeljeli, R., Aburezeq.I, Dweikat,F Al-shami,S, Slamene.R (2023). Gamification of Education and ChatGPT: Analyzing the Students' Views, Concerns, and Perceived Ethics about ChatGPT Usage. Computers & Education: Artificial Intelligence. https://doi.org/10.1016/j.caeai.2023.100180. [Q1-JCS: 7.7]
  6. Farhi, F., Jeljeli, R., Slamene,R; Mohsen,M; Zamoum,K (2023). Towards Communication in Achieving Sustainable Economic De-velopment Goals: The Role of Communication in UAE Media Institutions. Sustanaibility, 15(10), DOI: https://doi.org/10.3390/su15107933. [Q1-JCS: 5.8]
  7. Farhi, F., Jeljeli, R., Zamoum.K, B.L, Ben Lagha.F (2023). Metaverse Technology in Public Relations Practices: A Case Study of IT Products Retailers in the UAE. Emerging Science Journal, 7(03). https://doi.org/10.28991/esj-2023-07-03-019 [Q1-JCS: 4.9]
  8. Farhi, F., Jeljeli, R., Zahra.A, Saidani.S, Feguiri.L (2023). Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action. International Journal of Interactive Mobile Technologies (iJIM), 17(02) https://doi.org/10.3991/ijim.v17i02.36021. [Q2-JCS: 4.2]
  9. Farhi, F., Jeljeli, R., & H,M. (2022). How Do Students Perceive Artificial Intelligence in YouTube Educational Videos Selection?A Case Study of Al Ain City. International Journal of Emerging Technologies in Learning (IJET) , 17(22). https://doi.org/10.3991/ijet.v17i22.33447. [Q1-JCS: 5]
  10. Jeljeli, R., Farhi, F., H, M., & Saidani, S. (2022). The Impact of Technology on Audiovisual Production in the Social Media Space. Academic Journal of Interdisciplinary Studies, 11(6), 48. https://doi.org/10.36941/ajis-2022-0148. [Q3- JCS: 1.1]
  11. Jeljeli, R., Farhi, F., & H, M. (2022). The Mediating Role of Gender in Online Shopping Acceptance: From the WOM Perspective. Heliyon, 8 (10). https://doi.org/10.1016/j.heliyon.2022.e11065. [Q1-JCS:5.6]
  12. Jeljeli, R., Farhi, F., & H, M. (2022). The Effect of Consumer Review on the Perceived Trustworthiness of Online Retailers: Item Response Theory Perspective. International Journal of Data and Network Science, 6(4), 1341–1350. https://doi.org/10.5267/j. ijdns.2022.6.001. [Q1- JCS:3.8]
  13. Jeljeli, R., Farhi, F., Setoutah, S., & Laghouag, A. A. (2022). Microsoft Teams’ Acceptance for the E-Learning Purposes During Covid-19 Outbreak: A Case Study of UAE. International Journal of Data and Network Science, 6(3), 629–640. https://doi.org/10.5267/j.ijdns.2022.4.010. [Q1- JCS:3.8]
  14. Pasha, S. A., Ali, S., & Jeljeli, R. (2022). Artificial Intelligence Implementation to Counteract Cybercrimes Against Children in Pakistan. Human Arenas. https://doi.org/10.1007/s42087-022-00312-8. [Q2-JCS:1.9]
  15. Setoutah, S., & Jeljeli, R. (2020). Strategy of Managing Cultural Diversity to Develop Creativity in a Learning Organization. Utopia y Praxis Latinoamericana, 25(Extra 6), 61–70. https://doi.org/10.5281/zenodo.3987570. [Q4-JCS: N.A]
  16. Mazouz, A., Alnaji, L., Jeljeli, R., & Al-Shdaifat, F. (2019). Innovation and Entrepreneurship Framework within the Middle East and North Africa Region. African Journal of Science, Technology, Innovation and Development, 11(6), 699–710. https://doi.org/10.1080/20421338.2019.1573959. [Q3-JCS: 2]
  17. Jeljeli, R., Alnaji, L., & Khazam, K. (2018). A Comparison between Moodle, Facebook, and Paper-based Assessment Tools: Students’ Perception of Preference and Effect on Performance. International Journal of Emerging Technologies in Learning, 13(5), 86–98. https://doi.org/10.3991/ijet.v13i05.8091. [Q1-JCS: 5]